5/24/2023 0 Comments Snapchat monthly active users 2016![]() In 2014, LinkedIn reported passing the 15 million users mark in the UK. LinkedIn, the B2B professional network, now achieves over 60 million views in the UK every month. Take a look at this post for some ideas on how brands are using Snapchat. The video sharing platform has also dominated the youth, but there are no UK specific statistics to report on as yet. The latest social network of the moment, Snapchat has doubled their active users from 100 to 200 million globally. Are you at Google+ user? We’d love to hear from you! Unlike Facebook, the network has kept the youth on board with 41% of their users falling into the 18-24 year old demographic in the UK.ĥ4% of Google+ users log into their account to stay in touch with friends whilst a further 42% use Google+ to interact with brand content. Google Pluscontinues to receive mixed response – with the social network taking a loss in active users despite having a redesign. See Andy Crestodina‘s comments in Social Media Examiner. If this fails, then Google is rumoured to be looking to buy Twitter. This will allow Twitter to charge to get your content seen, boosting their advertising revenues. Two rumours circling the social media world regarding the little blue bird include the algorithm changing to show most relevant content to you, rather than most recent. It was reported that in September 2015, Instagram overtook Twitter in terms of users. Since then, we haven’t seen any specific UK data released from the network. We recently found out, you don’t even need to have an Instagram account to run ads – just a Facebook Page.īack in 2013, Twitterreported 15 million monthly active users in the UK. ( Stats from Social Media Week).Ģ016 is going to be huge for Instagram as they have just launched their self-serve ad platform allowing any business to run adverts on the platform through Facebook. Also a slightly female skew, with 64% of Instagram users being female compared to 56% of Facebook’s. In terms of users, Instagram revealed it had 14 million monthly active users in the UK back in July 2015. Instagram has a younger audience than Facebook, with 39% of its UK users aged 16-24. It will be interesting to see how many US brands take up Businesses on Messenger this year, enabling private, real-time conversations with your customers. ![]() Much younger audiences may be looking elsewhere at private messaging apps such as WhatsApp, WeChat, Facebook Messenger and Viber, but there are still 2.5 million 13-17 year olds using Facebook.įacebook’s messaging app making a steady pace, having recently reported 800 million monthly active users. The UK makes up 31 million of those users, with 60% of the population having a Facebook account. The most popular age group is 25-34 (26% of users) but Facebook is a great platform to speak to a mass market of ages and locations. So which social media platforms are the most popular? Facebook continues to take the lead with an influx of 1.5 billion monthly active users worldwide. ![]() In We are Social’s latest figure report on digital, social and mobile media usage around the world, social has seen an 8.7%* increase in just over eight months. In this blog we take a look at the latest UK social media statistics. “This desire is particularly strong among millennials and younger consumers who don’t have strong ties to the traditional social networks.As the Internet gains another 225 million active users around the world, social media growth is set to continue in 2016. “Snapchat has tapped into a key change in consumer behavior: The desire for intimate one-to-one or one-to-few communication as opposed to broadcast-style sharing across an entire network,” Boyle said. age group for Snapchat is people under 12, a cohort that will grow 42.9% this year. user base, followed by those 25-34 at 27%. Adults 18-24 are the largest slice, representing 34% of its projected 2016 U.S. Snapchat has particular strength in younger demos. “In a world in which there is an app for nearly everything, Snapchat has cut through the clutter by injecting fun back into social sharing,” she said. Snapchat’s Lens feature, for example, have let user take selfies of themselves barfing rainbows or transforming into characters from “X-Men: Apocalypse.” What makes Snapchat stand out from rival mobile messaging apps and social networks are the short-lived nature of its messages as well as its highly visual interface and features that let users add creative touches to their posts, according to eMarketer principal analyst Cathy Boyle. Snapchat’s core features remain its vanishing user-to-user messages and public Stories, while it also has built up its Discover section for media partners, adding a feature this week to let users subscribe to individual publishers.
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